Exhibiton - Channel 4

Significance of relese date

How to Lose Friends And Alienate People was released in both the United States and United Kingdom on October 3, 2008 this date doesn't have a significance to the release date and season, what I mean by the significance to the release date and season is for example if a film is released during the Summer Holidays it signifies that more audiences will go and view the film as more people will hear about the films and they will be available to watch it.

Independente or mainstream

How to Lose Friends and Alienate People is a departure, and as a mainstream comedy. Mainstream film can be defined as a commercial film that has a wide release and plays in first run theatres, working with the major film companies and distributors, sold at popular stores. Hollywood movies are usually considered mainstream and blockbusters are also
mainstream films.

Limited or Wide

How to Lose Friends And Alienate People was a wide release, this means that it is playing nationally, a movie is considered to be in wide release when it is on 600 screens or more in the United States. How to Lose Friends And Alienate People Widest Release was 1,750 theaters.
DVD sales ranks
How to Lose Friends and Alienate People Amazon Sales Rank is 1o,194 in DVD and TV this is very good compared to Slumdog Millionaire Sales Rank: 251 in DVD and TV, this is very surprising because Slumdog Millionaire did much better in the cinemas than How to Lose Friends And Alienate People. Although a movie may have a low or high DVD rank what matters is the Total Gross for example How to Lose Friends And Alienate People sold more DVD's, their budget was $28 million but they only made $17,416,598 over all, On the other hand Slumdog Millionaire has a low DVD sales rank, their budget was $15.1 million and the made $377,417,293 overe all.
Reviews

The film has received overall negative reviews. It currently holds a 37 percent "rotten" rating on Rotten Tomatoes, however not everybody disliked it, for example The Spectator called the film "fun," but noted that it "yaps around the ankles of its subject without ever moving in for a decent-sized, satisfying bite."^[9] The Sunday Times said the film "has more laughs than any British comedy to appear over the past decade."^[10]

In the U.S., Roger Ebert called it "possibly the best movie that could be made about Toby YoungNC-17" and gave it 3½ out of 4 stars that isn't rated

Every film gets good and bad reviews on what aspects of the production they like or dislike.
Here are some reviews from Amozon amout the film How to Lose Friends And Alienate People:

I loved it!, 13 Jan 2009

"How to Lose Friends and Alienate People' stars Simon Pegg as Sydney Young, a British journalist who lands himself a job for Sharps magazine in New York City.
I'm a big fan of Pegg and love his other work such as Spaced, Shaun of the Dead, Hot Fuzz and Run Fatboy Run and this film is easily up there with the best as it was absolutely brilliant. As well as being extremely cringe-worthy in a lot of scenes, it is also very heart-warming and hilarious. It just goes to show that attending parties with the stars isn't an easy life and Young has to do a lot if he wants to get to the top and there's not much he doesn't do in this film!
With some really great acting from Gillian Anderson, Jeff Bridges, Kirstin Dunst, Megan Fox and many other cameos, this really is one comedy I can't recommend highly enough. The humour is very British and all the best for it. Watch it as soon as you can!"

How to disappoint Pegg fans and alienate laughs, 11 May 2009

"I've been a huge fan of Simon Pegg sinced his 'Spaced' days so I'm always interested when he's starring in a new film. Considering the hype when this film was released calling it 'the funniest thing ever etc' this claim just doesn't hold water. It's entertaining enough - based around Toby Young's book of the same name documenting his time spent as an Englishman working at the US edition of Vanity Fair and the cast are pretty impressive but I can't help wondering why I wasn't laughing? Maybe Pegg came across as too 'Simon Peggish' and didn't really inhabit the Sidney Young character as he should have done, maybe a re-cast of the main character would have helped? Otherwise it's a fairly simple plot, somebody goes to work somewhere new, starts badly, improves a bit, rises in the organisation, tries to get an unattainable girl whilst ignoring 'the one' working alongside you. That was it really, there isn't much else to say, but I can't help feeling a bit cheated by this film and hope that it doesn't mean that Simon's quirky Englishness will be swallowed up by Hollywood."

Exchange

Exchange patterns and issues are enabled by Web 2.0. Web 2.0 refers to what was perceived as a second generation of web development and web design. Web development and web design is very good way to increase the amount of people that watch the film or buy the DVD. The way that it attracts more audience to watch the movie or buy the DVD, is by the audience creating there own fan base website shows others that the movie must be really good to have its own fane base website, also when people leave comments on the movies trailer on youtube allows a wide range of the public to see peoples opinions about the movie are and this may encourage weather its is worth watching it or not also when poeple leave there comments on Amazon about there opinions and reactions about the DVD. All these ways of Web 2.0 are very interactive and a better way to communicate with a wider range of audiences, Web 1.0 is more passive.
There are also disadvantages to Web 2.0 that causes a decrease to the amount of viewers to see the film in cinema or buy the DVD and this leads to the reduction of profit that the film will make. Some of the few and popular digical technologies that cause these reductions are Pirate DVD's, and Downloads.