The Distrobution stage is where the institutions market their film and then the movie is released to theaters or, occasionally straight to DVD. The movie is duplicated as required for theatrical distribution. Press kits, posters, and other advertising materials are published and the movie is advertised. The movie will usually be launched with a launch party, press releases, interviews with the press, showings of the film at a press preview, and film festivals. It is also common to create a Web site to accompany the movie. The movie will play at selected theaters and the DVD is typically released a few months later. The distribution rights for the movie and DVD are also usually sold for worldwide distribution. Any profits are divided between the distributor and the production company.
Distribution of the film How to Lose Friends and Alienate People
In the production stage I mentioned that the budget for this film was 28 milion dollars and the total worldwide grosses was $17,416,598, this means that they didn't make any profit I think it had something to do with the way they distributed the film.
There was alot of imformation but I read through it and picked out the bits that answerd my question.
" NS: No ads at all? "
"BW: No. A decision was made that Friday that there would be no print ads after the opening weekend. So the towel was already thrown in. By the second weekend, if you opened up the paper to decide on a movie, there were no ads to direct you to ours. Not even the postage stamp sized ads just giving the title. So then it becomes a self-fulfilling prophecy, because with no ads, your box-office is going to drop big time, and then you lose theaters because there's so much competition for the screens that the theater owners won't hold your film if you're not going to support it with advertising. So the writing was on the wall literally before our opening night on Friday."
Where did they go wrong?
I researched into it to see were they went wrong in the distribution stage and I found a Post Production Behind the Scenes Interview.There was alot of imformation but I read through it and picked out the bits that answerd my question.
" NS: No ads at all? "
"BW: No. A decision was made that Friday that there would be no print ads after the opening weekend. So the towel was already thrown in. By the second weekend, if you opened up the paper to decide on a movie, there were no ads to direct you to ours. Not even the postage stamp sized ads just giving the title. So then it becomes a self-fulfilling prophecy, because with no ads, your box-office is going to drop big time, and then you lose theaters because there's so much competition for the screens that the theater owners won't hold your film if you're not going to support it with advertising. So the writing was on the wall literally before our opening night on Friday."
What this means is that they didn't have enough advertisement after the realese to reminde people to go and see the Film. To get as many poeple as you can to watch your film you have to keep the adverts running from weeks before the release to a couple of weeks after the release. This way people keep seeing the ads and it works as a constant reminder and an attraction to watch your movie.
"NS: What went wrong with the campaign?"
"BW: There was nothing about the graphic on the billboards or the poster or the ads that would compel you to see the film. It looked like five seconds of thought went into it. A terrible design of Simon pouring beer onto Megan Fox or stepping on her dress, with Jeff Bridges and Kirsten Dunst just standing there. Just… uninteresting. And if you don't know who Simon is, you're really lost. Even if you do know who Simon is, his image was airbrushed beyond all recognition. I mean, if you wanted to create an ad campaign specifically designed to keep people away from this film, you'd be hard pressed to come up with something more effective.
This was another problem they didn't think about what effect the posters and billboards were giving out they only realised once it was out in public and once its out they have to pay more money to change them again. The fact that they didn't create good quality and attractive posters affects on the amout of money they will get in the end. The posters are essential to attract the audience to watch the film and the more audience the more money they get and because the posters weren't the best they could be it affected there profit.
n't succed to its max.
http://www.duckprods.com/projects/howtolosefriends/sweetzer02.html
Analysing poster
http://www.duckprods.com/projects/howtolosefriends/sweetzer02.html
Analysing poster
In this section I will analyse the poster of How to Loose Friends and Alienate People. I will talk about the key settings and characters, narrative, color, layout and the written text.
By just reading the title of the film, the way the title graphics has been written captures are attention to the top sentence which sais 'How To Lose Friends' and this gives us a big incite on what the film will be about. Also by looking at the poster you can straight away tell how is going to be the main chracter in the film. There names have been positioned at the top, above the bold title so that it attracts the viewers to see who will be starring in the film, there names being positioned at the top is more noticable and it signifies that the people staring in the film is one of the films attraction. The main attractions and key images of the poster obviously the characters, the fancy red chair and the champaign. The position and attitude of the character shown in this poster tell the public alot about the importance and personality the charcters will have throughout the film.
The character of Kirten Dunst 'Alison' in this poster comes across as an intelligent and independent business woman I can tell this by the way she is dressed, her boby languege and expression tells us that she is jealous of Megan fox’s character 'Sophie', she not only jealous of her but it seems like she hates the fact that she is so pretty, I can tell this by the way she is looking down at her in jealousy and disgust.
The character of Simon Pegg 'Sidney Young' in this poster comes across as clumsy,a funny character that doesn't take things seriously, lower class, a misfit and looks like the odd one out. I can tell that he is clumsy because of the drink missing the glass cup and falling on top of Megan fox, I can tell that he is a funny character that doesn't take things seriously because of his facial expression, the reason I think he is a misfit and looks like the odd one out and he is lower class compared to the other characters is because of what he is wearing, he is wearing casual clothes jeans and tee-shirt and the others are wearing expensive and formal clothes. The fact that he is the odd one out makes him come across as the main character in the film.
Megan fox's character 'Sophie' in this poster comes across as a spoilt, vain and arrogant character. The reason she comes across a spoilt, rich, vain and arrogant is because of her body language and the fact that she is the one laying on the luxurious chair suggests that she is the centre of attention and is spoilt. Her face expression makes her seem vain and her dress tells us that she is wealthy.
Lastly Jeff Bridges character 'Clayton' in this poster comes across as a superior, dominate, powerfull and wealthy. The reason he comes across as a superior, dominate, powerfull and wealthy character is because of his body laguage of him arched back with his hands on his hips, his face expression and the suit his wearing suggests that he is formal and wealthy unlike 'Sidney Young'.
The character of Kirten Dunst 'Alison' in this poster comes across as an
The character of Simon Pegg 'Sidney Young' in this poster comes across as clumsy,a funny character that doesn't take things seriously, lower class, a misfit and looks like the odd one out. I can tell that he is clumsy because of the drink missing the glass cup and falling on top of Megan fox, I can tell that he is a funny character that doesn't take things seriously because of his facial expression, the reason I think he is a misfit and looks like the odd one out and he is lower class compared to the other characters is because of what he is wearing, he is wearing casual clothes jeans and tee-shirt and the others are wearing expensive and formal clothes. The fact that he is the odd one out makes him come across as the main character in the film.
Megan fox's character 'Sophie' in this poster comes across as a spoilt, vain and arrogant character. The reason she comes across a spoilt, rich, vain and arrogant is because of her body language and the fact that she is the one laying on the luxurious chair suggests that she is the centre of attention and is spoilt. Her face expression makes her seem vain and her dress tells us that she is wealthy.
Lastly Jeff Bridges character 'Clayton' in this poster comes across as a superior, dominate, powerfull and wealthy. The reason he comes across as a superior, dominate, powerfull and wealthy character is because of his body laguage of him arched back with his hands on his hips, his face expression and the suit his wearing suggests that he is formal and wealthy unlike 'Sidney Young'.
The colors in a porter can tell the audience about the mood of the film. In my film poster of How To Lose Friends and Alienate People they use red on the title and on the chair The use of read in this poster represents Romance, Jealousy, wealth and luxury. The use of black in the poster represent the buisness and wealthy side of the film and the fact that the people in black are standing next to Sidney which is wearing casual coloured clothes plays on the fact that he is less fortunate and less powerful that them.
The layout of the poster show the public the real perspective and size relationships between people and setting. The setting of 'Sophie' laying on the luxurious chair and the other three standing behind her suggests that she is the centre of attention and it make it look like Sidney, Clayton and Alyson are her servantes. Also the fact that the character sophie is laying on the chair and the others are standing tells us that the three characters standing work to succed but Sophie laying down on the chair looks like she uses her looks to succed in fame. By looking at the layout I can tell that the genre and theme of the film will be comedy and romance.
Most film posters have a tagline because it may attract the viewers to go and see the movie an dit may give an insite on what the genre and theme of the film may be. The poster for How To Lose Friends And Alienate People has a tagline which sais "The most hilarious comedy of the year" this tell us about the genre and attitude within the film and it attracts the audiences to go and watch the film because it says it is the best comedy of the year which makes the public think it must be worth watching it.
This trailer is a teaser trailer for the film 'How to Lose Friends and Alienate People'a one of the film that channel for created. By watching this trailer the unique selling point in this movie and the way the distributors are positioning the film in the marketplace is by elements in the film's genre and the distributor highlighting which sets the film aside from other films in its genre. The things that make this comedy film different to other comedy film is the fact that in the trailer they highlight twice that the main character is English and because they have maid the main character English relates to the British audiences and it is an importante point that attracts the audience to watch the movie.
Another imfortante point in a trailer is what messages are in the film's trailer and what do they say about the film. The messages in this trailer tells the audiences a lot about what they should expect the film to be like, one of the message is that a lower class English guy is trying to move his way up the celebrity world by being a clumsy joker but in stead of movind up "he worked his way to the bottom" as said in the trailer, also by watching the trailler it is very easy to understand what genre the film is which is Comedy.
Film trailers and there importance for distrobutin and marketing.
This trailer is a teaser trailer for the film 'How to Lose Friends and Alienate People'a one of the film that channel for created. By watching this trailer the unique selling point in this movie and the way the distributors are positioning the film in the marketplace is by elements in the film's genre and the distributor highlighting which sets the film aside from other films in its genre. The things that make this comedy film different to other comedy film is the fact that in the trailer they highlight twice that the main character is English and because they have maid the main character English relates to the British audiences and it is an importante point that attracts the audience to watch the movie.
Another imfortante point in a trailer is what messages are in the film's trailer and what do they say about the film. The messages in this trailer tells the audiences a lot about what they should expect the film to be like, one of the message is that a lower class English guy is trying to move his way up the celebrity world by being a clumsy joker but in stead of movind up "he worked his way to the bottom" as said in the trailer, also by watching the trailler it is very easy to understand what genre the film is which is Comedy.
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